What is an elevator pitch?

I’ve recently joined the ‘Savvy Solos Club, convened and orchestrated by the inimitable Nicola Jayne Little. I interviewed Nicola about her company Digital Sparkles (www.digitalsparkles.co.uk.) last year – the link to the interview is below. Nicola bounced into my life during a European-funded business course on which she was a tutor. She is a bundle of energy and inspiration. A former teacher (like me) she … Continue reading What is an elevator pitch?

Hoodlum Clothing

I’m interested in small businesses, especially those run by women. (You can read my interviews with seven such businesses here, here, here, here, here, here and here.)   This week I’d like to introduce a business  – Hoodlum Clothing – which I first discovered when I attended a student fashion show, here in Durham last summer. The student models on the catwalk were wearing extraordinary, luxurious, … Continue reading Hoodlum Clothing