What is an elevator pitch?

I’ve recently joined the ‘Savvy Solos Club, convened and orchestrated by the inimitable Nicola Jayne Little. I interviewed Nicola about her company Digital Sparkles (www.digitalsparkles.co.uk.) last year – the link to the interview is below. Nicola bounced into my life during a European-funded business course on which she was a tutor. She is a bundle of energy and inspiration. A former teacher (like me) she now spends her time with small business owners training them in

savvy solos on 26.2.18
Photo by Nicola Jayne Little

digital marketing.

Last Monday I joined fifteen others for a morning organised for the Savvy Solos Club on how to produce a good pitch. I say ‘produce’ because the aim was to be able to say it, to speak it out, and so we built up bit by bit our own so-called ‘elevator pitch’.

A year or so ago I was completely dumbfounded by the notion of an ‘elevator pitch’ – I thought it was something to do with putting your ideas over in a way that would mean they were taken up quickly (‘elevated’ if you will)!  I felt so foolish when it was explained to me that it was an American concept (elevator= lift), in which you imagined yourself explaining the nature of your business in the time it takes to go from floor one to floor ten. Well, I know now.


The Savvy Solos morning was enjoyable not just for the knowledge gained and for the skills practised, it was also useful for chatting to other one-man-bands (and indeed, one-woman-bands). Many of us can be somewhat isolated in our day-to-day working lives, so this was a good opportunity to engage with like-minded individuals. The process was greatly helped by the fact that one of our number Ali Bergstrand of Ali’s Ark (www.alisark.co.uk) is a cake-maker and she brought a box of cake with her. The iced banana cake which I sampled was truly wonderful.

Here we are. I am on the left in the pink top.

savvy solos on 26.2.18

And for the record, this is what I do:

“I’m Amanda from Amanda Jane Textiles, which is a textile design business that creates fabric designs and writes quilt and sewing patterns for people who like making beautiful things with fabric. I can be found online. My fabric designs are just a bit different and my patterns are very easy to understand (even for beginners). In a mix of crowded on-line markets, these are patterns that work and designs that are individual.”

To illustrate the point, here’s one of my fabric designs, ‘Blackberries’, available here:


…and one of my sewing/quilt patterns, ‘Pinstripe’, available here:

Pinstripe new cover picture.jpg

The link to my interview with Nicola is here.

Thank you for reading my blog!. I’d love to hear from you – there’s a comments form below. If you have a friend who would enjoy this blog, please would you forward it to them?

Thank you for reading my blog. Quilt patterns are here, Fabrics are here, Classes are here

Published by Amanda Jane Textiles

I am an artist, designer and maker living in Ramsgate, UK

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